01 — Project details
Since 2021 BBC Sky at Night Magazine has hosted a number of online webinars. The brand team wanted to continue the revenue generation of these educational talks whilst also increasing the brands social community engagement and magazine subscriber rates.
02 — Creative process
I created a video-first and community engagement led campaign that utilised the guest speakers social following and existing stunning photography. I also encouraged that all guest speakers needed to record a piece to camera that drove engagement and curiosity in the lead up to the talks.
Guest speaker videos
Talk 1 promotional reel
Talk 2 promotional reel
Talk 3 promotional reel
Series story promotion
03 — Results
Since taking on the project and helping with the social and email promotion of 5 masterclass series since 2023, I have generated over 34K in revenue and over 593K impressions. This approach helped to increase the Instagram engagement by 43% YoY.
+£34K
Revenue
+593K
Impressions
+9K
Link clicks
To build excitement and drive anticipation for the final live talk, I collaborated closely with the editor and host to produce a promotional video. The reel spotlighted a limited-time offer: 20% off tickets to the final talk, along with 50% off a digital copy of the May issue.
The reel delivered strong results, achieving a 167% increase in reach compared to our editorial reels. Beyond expanding visibility, it also helped cultivate a more engaged Instagram audience and provided a successful framework for the brand team to reference as they refine and re-strategise their social approach.
The Art of Solar Imaging post examples
Fascinated by the breathtaking aurora?
Discover how to capture its stunning beauty in the first talk of our Masterclass series, The Art of Solar Imaging: Capturing the Aurora.
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Capturing the Sun’s dynamic surface doesn’t have to break the bank!
Catch up on-demand with expert Mary McIntyre in the second talk of our spring series, The Art of Solar Imaging: Seeing Sunspots on a Budget
Watch on-demand https://bit.ly/3FwVjeJ
Delve into the Sun's secret layers
Join us on May 22 for our talk, The Art of Solar Imaging: Flares and Prominences, Revealing the Sun’s Interior. Learn from expert Ivana Peranic how to safely capture and process stunning solar images.
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